The Dirty Business Of Collaborating With Influencers

Brand owners and influencer partnership managers a-like beware: Behind the facade and sexually entrancing representation of what seems to be a perfect life is actually just…. a regular person. And if you’re sending products and pouring money into this silver-lined, uncontrollable ecosystem that is influencer marketing and collaborations, let me be the first to tell you… snap out of the tits’ n glamour.

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cut in half. by girl with red hat

It all started on Zoom

The dirty business of influencer marketing hit me as I sat in on a zoom call with an upstart black-owned beard and skincare brand. The founder, whose marketing efforts focused on producing more engaging content on social, told me a story of him reaching out to a micro-influencer for a product demonstration.

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Photo by Ben Sweet on Unsplash
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Photo by Prateek Katyal on Unsplash

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