Brand owners and influencer partnership managers a-like beware: Behind the facade and sexually entrancing representation of what seems to be a perfect life is actually just…. a regular person. And if you’re sending products and pouring money into this silver-lined, uncontrollable ecosystem that is influencer marketing and collaborations, let me be the first to tell you… snap out of the tits’ n glamour.

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cut in half. by girl with red hat

In the beginning, it’s easy to correlate follower counts to sales growth and brand awareness. Social media apps have taken over our lives in a manner we can’t scale down into one article. …


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Andrew Soria

On March 4th, Slack released an article detailing how teams can practically shift their communication strategies from the office, to completely online.

The article was a byproduct of the whole country shutting down most offices due to COVID-19 — forcing CEO’s and management to adjust company workflows and Q1 objectives.

Thanks to Slack, team’s can still communicate effectively and seamlessly across channels.

Still, something’s missing. Is it the 9am coffee you’re so used to brewing?Those hour-long keynote presentations you thought you hated, but you’ve grown to appreciate since it’s no longer there?

Well, it could be.

I believe it’s the loss of human connection. Wow, do I actually miss my co-workers? Is this what being an “adult,” feels like?


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Rus Khasanov on Behance

A good piece of art is easy to appreciate and has the uncanny ability to pause time. Marketing or sales, on the other hand, most artists portray as the disruptor of art; It is the middle man most creative people happily shy away from.

The truth is, without the synergy of the two, you get something that falls flat or it never really touches people outside the room. Art stays in one place. Without museums showcasing it and the press to talk about, there is no friction with the outside world.

This thought occurred to me when I attended my first Sofar NYC event. For those of you who haven’t heard of this global community, Sofar gathers a select few of people into one room after work hours — often at a coffee or barbershop — and for one extravagant night, local rising artists perform for about 25 minutes. To get invited, you have to sign-up for the guestlist — often not knowing who’s performing — and they send the full address 24 hours before the event if you decide to buy tickets. …


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IG:joshcochran

Yesterday, in the fourth quarter of a tight-knit football game, my friend asked me, “how do you prepare for a job interview?”

With five minutes left of the game, my eyes were too attached to the TV and my mind was too busy thinking of endless possibilities of the final score. His question slipped through my ear, drifted into my consciousness for a few seconds, and slipped out the other. My response,

“I don’t know, I feel like we’ve done so many interviews there’s really no way to prepare for it. If there’s one thing I make sure to do, is to look up company values, recent news, anything to spark up a conversation with the person on the other side of the desk or phone”.


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Josh Hild

On the last week of 2019, the whole world will be writing down their new year’s resolutions. From strict no-carbs till 2pm diets, to countless free subscriptions at your local gym, 2020 is our year.

With the new year quickly approaching let’s make sure we get one thing straight- let’s not stay in 2019. As professionals, we must adapt to the constantly changing market. On the other hand, humans also wish they had a time machine. I missed my chance on the Instagram and Youtube phenomenon. …


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Photo by Ian Schneider on Unsplash

After 6 months of interning at a digital marketing agency in NYC, I thought…If this is what the real world looks like, then it’s not so bad after all.

To start, I grew up in New Jersey and was never really exposed to the hustle and fast-paced movement often seen in a city like New York. After a week into the internship, I knew the people around me were different. There were more entrepreneurs in the office than I could count, and the open floor plan emphasized the future of what office workspace will look like.

The internship gave me a new perspective on “success”. I learned for us to achieve, we must surround ourselves with the right people. Coming from a small town in New Jersey, I was eager to be around hustlers, entrepreneurs, and engineers. Of course, I was also excited to be a social media intern.. but come on you can’t beat the first reason. …


I was so connected with the outside world, I started to lose pieces of myself.

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source: instaphazed

I fit into the category of Generation Z.

To summarize my generation: our online presence is practically an extension of us, we discover new products through social media, and our friends play an extreme role in our lives- not just externally, but also internally. On top of that, we need our voices to be heard(more than any other generation) and we undeniably fueled the age of Instagram(pop-up stores and selfies with AR filters).

To make my digital habits even worse, I work in social media. My job is to grow start-up brands on social media using modern marketing and visual tactics. To do this, I’m online almost all hours of the day. I scour Pinterest for the latest hipster trend, retain news from twitter(like most of my generation), engage with friends on Instagram, and most recently, consume too much tik-tok videos. …


oman waiting for a train. Pink clouds and a crescent moon.
oman waiting for a train. Pink clouds and a crescent moon.
unicityart

Society mocks them for being different. Those closer to them define such behavior as radicals. They are not hidden, in fact, they stand out more than others.

It has been a year since I took my leap of faith. During my journey, I learned I wasn’t the only one. The people around me may have seen me as crazy, but along the way, I met others that were just like me; normal people that took an unconventional path. At that moment, I knew I wanted to learn more about “us”. To dig deeper, know what was going through their minds when they decided to jump. Against all the external pressure society and our peers construct around us, this small group of people managed to break through and win at life.

I call them “the outliers”. …


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Photo by jesse orrico on Unsplash

If you were to pick up my 2019 journal and scroll back to January 3, 2019, the words on the paper would read: Work for a startup brand and establish meaningful relationships along the way.

With my goals in place, the next step was to establish and focus my passion on this thing called… social media.

Exiting your comfort zone is one of many cliche’s we hear on the road to something bigger. During this life-long process, we tend not to look back too much; we avoid taking a step back to let ourselves rest.

I fell into this trap. I avoided the five day work week and pushed seven. The feeling of waking up every day and working towards a future you’re not yet certain of- that’s what excites me. This feeling devours you, dilutes the rest of the world- tunnel vision towards a common goal. …


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Photo by Markus Spiske on Unsplash

If others are playing the game, you might as well insert your tokens too. This game requires tokens(consistency), for the possibilities of endless tickets.

Anybody can pretty much have some sort of “influence” by using social media… so why can’t you? Our experiences make us unique and we all have something to say. Whether it’s about life or your industry, the topics range only as far as you know.

The thing is… at a fundamental level, we’re all fully aware of these tools. That’s the paradox.

What’s behind the paradox is a lack of education and awareness of actually using such platforms. Unless you do some form of marketing for a living, you probably don’t know why or how to leverage specific platforms. In my experience as a social media intern, I had the privilege of seeing behind the curtain. I witnessed “regular” people, hustlers, dreamers, all leveraging social media to create their own opportunities. …

About

Andrew Soria

Unattached | Let’s dive deeper @ andrew.print

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